We advise high growth organizations who want to understand their customers & accelerate growth.
We are product builders who turn ideas into customer obsessions.
It all started when Prerna and Pranjal joined the same startup - we set out to build the world’s first and largest marketplace for plus size women’s clothing. What we didn’t account for is how absolutely scrappy and creative we’d have to push ourselves in order to help grow and scale the business.
With a combined experience at Fortune 500 companies and startups of all scales, we've gathered valuable insights over the years. We now get to share these lessons with high growth organizations, guiding them to success by sharing our past wins and mistakes. Let us supercharge your growth.
About us
Prerna Singh
Founder, Managing Partner
Prerna is the founder of Scrappy to Scale Advisors, where she partners with founders and product leaders to turn customer insights into scalable growth strategies. A former VP of Product at Meetup and founding VP of Product & Engineering at CoEdition, Prerna has built and led teams through high-growth, high-uncertainty environments.
Today, she helps companies accelerate their impact by coaching leaders, tightening customer feedback loops, and guiding the thoughtful adoption of AI in ways that align with culture and human needs.
Pranjal Singh
Partner
Pranjal is a seasoned operator and analytics whiz, having spent the past several years in startups, standing up and scaling small, lean data organizations to unlock growth. He began his career at GE Healthcare Partners as a Management Consultant and has driven transformational change at large hospital enterprises. He holds an MSE in Industrial & Operations Engineering from the University of Michigan (GO BLUE!). In his off time, you can find him on the course working towards becoming a scratch golfer.
⚡We uncover the insights that drive product adoption
Listen to Prerna’s insights on Prototyping with AI at INDUSTRY ‘25 ⤴
Watch Prerna share some of her insights from ProductCon NY ‘22 ⤴
We’re obsessed with helping teams reach their full potential.
Product Strategy
Vision building & roadmapping
Market research & analysis
Customer validation
Prioritization & execution
Fractional Leadership
Coaching and managing product managers
Cultural and team assessments
Recruiting and building teams
Data & Analytics
Business intelligence & reporting
Data strategy
Conversion optimization
Customer retention & cohort analysis
AI Adoption
Integrating AI into product development process
AI Prototyping
Adopting AI as a culture and practice
Current & Previous Clients
A brief snapshot of clients that we’re proud to have worked with and supported (and some nice things they’ve had to say about us!)
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In my past working with Prerna, I've witnessed her unique ability to balance structure and creativity in product management. Her skills and experience are undeniable, making trusting her with a project one of the smartest decisions a founder (or a company) could make.
Mike Friaetta
Founder & CEO, Kidfolio -
As the founding member of the data team, Pranjal pioneered our analytics infrastructure, establishing a strong foundation for data-driven decision making at the company. His fluency with Excel, SQL, and Tableau proved invaluable to our cross-functional teams, including Customer Experience, Product, Marketing, Sales, and Executive Leadership. Pranjal’s collaborative spirit and friendly attitude made him an integral part of our company culture.
Sophia Jin
Associate Director of Growth, Seated
Let's build together
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Let's build together
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Let's build together ✴︎ Let's build together ✴︎
Looking for some product advice? Need help with validating an idea or figuring out how to scale your product efforts? Book a complimentary 30 minute call with us.